Using historical data to create tourist products and services

Russian and Finnish companies participating in the project play an important role in achieving the project objectives. In cooperation with them, we strive to create new tourist products and services, as well as interesting tourist routes based on historical data. These routes will unite the regions of Russia and Finland, which were part of Sprengtporten’s life, not only geographically, but through a variety of historical tourist products and services, as well as the impressions that tourists will get when traveling through these territories.

These routes will run from St. Petersburg through the Leningrad Region and Vyborg to Finland, to the regions of South Karelia and Southern Savo. In all these areas, Georg Magnus Sprengtporten lived and influenced the course of history, first under the rule of Sweden, and then Russia.

Guides authorized by the Finnish Association of Guides can use the GUIDE sign during excursions. Photo: Inna Kopoteva

Saint Petersburg, the Russian capital of that time, and the court of Catherine the Great were at the center of Sprengtporten's life for a long time. He spent the last years of his life in Russia, so on his way you can find many magnificent palaces and other art spaces of Saint Petersburg, as well as the Vyborg district.

The Southern Savo region is known for its historical manors, and there are more than a hundred of them. Brahelinna, the building of Sprengtporten’s military school in Ristiina, is one of them. It was natural to invite to the project other mansions owners of this region, who are actively developing in the field of tourism and catering.

South Karelia, on the other hand, has strong fortification traditions, and the construction of fortresses dates back to the times of Sprengtporten. He was engaged in cartographic work in Eastern Finland and developed combat skills that were relevant to the battlefields of that time.

One of the fortress lines of that time was built in Lappeenranta - Savitaipale-Taavetti region. There are many interesting objects and related stories that can be commercialised here.

During the trip, the idea of staying somewhere, tasting delicious food and drinks always attracts people. Therefore, we invite all kinds of cafes and restaurants, wineries and breweries from both the Russian and Finnish sides to participate in the project.

Local guides also play an important role in creating historical routes. As a result of the research currently being conducted, local guides can get information to work out new excursions.

To put all this together and organise trips, we also need tour operators on both sides of the border so that the tourist products and services created in the project are available on the market. And we believe that local tour operators and travel agents have sufficient experience that we can count on.

Together with entrepreneurs from various fields involved in the development of tourist products and services, we met both at online seminars, and at live seminars and round tables, and in face-to-face meetings. These meetings will continue throughout the project. As a result, we plan to create sustainable, inspiring routes for tourists. On these routes, guests will be able to have a good rest in hotels, get delicious gastronomic impressions and interesting excursions with local guides.

By developing new tourist products and services, we will contribute to increasing the attractiveness of the region, number of tourists and, as a result, income of companies in the field of tourism.